Head of Creative Strategy
ABOUT REBEL & CO.
Rebel & Co. is a full-service insights & strategy firm. We work to inspire a business revolution of intentional innovation, help businesses forge unforgettable connections, and challenge the status quo. Our teams work alongside our clients to define what’s next and help businesses innovate, strategically. Working across industries and verticals, we specialize in leveraging consumer insights, operational strategies, and technology to align innovation to consumer, market, and business strategy, resulting in a well-targeted, scalable solution that moves the needle on business goals.
about the role:
One part strategic, one part story-teller, and one part architect. You build holistic storylines that capture the emotion, value, and the connection. You thrive in nuance and multi-layered stories and you are comfortable working across mediums.
This role is a unique opportunity to build a brand strategy team from the ground up, defining creative and brand strategies that captivate the target audience across the holistic consumer experience.
Evaluate brand and brand expressions to provide clear strategic recommendations on directions, content, communications, value proposition, and differentiation
Working closely with the Research team, you will take the lead on story-telling, developing narratives and compelling thru-lines for business strategies, client deliverables, and pitches
Apply strategic recommendations into scalable brand expressions
Leveraging creative technology and new spaces, you will be responsible for out of the box thinking and pushing boundaries in how Rebel & Co. tells stories with insights and strategies
Construct clear and actionable identities for client brand, tone, and voice
Identify clear target audiences, channels, and content strategies
Work closely with design, vendors, and partners to deliver captivating storylines with stimulating visuals
Working closely with visual designers, you’ll create the brand development across the touch-points of the brand ecosystem
Work closely with marketing to continue to evolve the Rebel & Co tone and story
Position as a thought leader and contributor, authoring blogs, white papers, and case studies on the practice and importance of brand development and intentional innovation in today’s market
Build the brand and content offering, hiring and leading a team
Support business development efforts in the brand development space
5+ years working in the Brand Strategy capacity, brand side or agency side
Experience in copywriting, brand development, brand strategy, and narrative development
Experience defining tone and voice
Experience in creating content that clearly communicates the vision & purpose of the brand
Experience working across mediums, video, web, social, print, & experiences
Experience building & leading a team with remote members
Highly collaborative, with strong communication skills — both written and verbal
Variety of experience across verticals and industries
Design Experience, preferred
Bachelor’s degree in Marketing, Business, or Communications required. Graduate degree, preferred.
Portfolio will be required with application
Remote location compatible
Travel: as needed, less than 50% of the time
Rebel & Co. doesn’t just aim for diversity, we celebrate it, we support it, and we thrive in it. We are committed to building a team that is representative of the diverse world we live in. We strongly encourage people of color, all religious backgrounds, lesbian, gay, bisexual, queer, transgender, and non-binary people, veterans, and individuals with disabilities to apply. We are an equal opportunity employer and we welcome everyone to our team. Should you need reasonable accommodations during your application process, please let us know. We look forward to speaking with you!