Brand Strategist - Freelance
About rebel & co.
Rebel & Co. is a full-service insights & strategy firm. We work to inspire a business revolution of intentional innovation, help businesses forge unforgettable connections, and challenge the status quo. Our teams work alongside our clients to define what’s next and help businesses innovate, strategically. Working across industries and verticals, we specialize in leveraging consumer insights, operational strategies, and technology to align innovation to consumer, market, and business strategy, resulting in a well-targeted, scalable solution that moves the needle on business goals.
About the role:
One part journalist, one part strategist, and one part story-teller and all parts hell-bent on creating an unforgettable, differentiated narrative that captivates. You enjoy telling captivating stories and believe everything has a place. You value organization and a plan moving forward. You don’t get overwhelmed by details and you love a really good thesis. You excel at working with disparate information to create one consistent theme.
The Brand Strategist at Rebel & Co. works to create a brand identity, establish brand guidelines, tone and voice guidelines, and content strategies for our clients across web, digital products, and external communications such as pitch decks, briefs, and marketing.
Working closely with research strategists, visual designers, and marketing, the brand strategist will outline a narrative that encompasses the entire brand, taking into consideration the different channels, audiences, and value propositions to be communicated across mediums. Working with our researchers, you will evaluate the brand from a communication perspective and be relied upon to identify key areas to differentiate communication, channels, and content.
Research market communication strategies, content strategies, and brand positioning to determine a strong sense of strengths, weaknesses, and opportunities to improve brand positioning
Conduct market research to determine brand strategies that differentiate in the marketplace
Working closely with Research Strategist to integrate insights into a solid brand strategy and roadmap
Develop the brand story arch that reaches across brand touch-points and effectively communicates the brand mission
Work closely with Client-side marketing teams to ensure the brand messaging, persona, and communication is delivering the desired experience and outcomes
Develop innovative ways to communicate the brand message, encompassing new types of media, channels, and distribution
An effective communicator, the brand strategist will take on the task of writing copy for brand positioning decks, website content, and brand messaging to ensure consistency in tone and voice
Develop brand guidelines and positioning reports
Remote location compatible
Travel: as needed, less than 50% of the time
This is a freelance role, based on a per project status. Opportunity to move to full-time role is possible for the right candidate.
College graduate, minimum Bachelor’s degree in communication, advertising, business, or marketing
Minimum 2 years experience working in brand capacity on client side or supplier (agency) side
Experience conducting brand audits, voice and tone guidelines, and working across medium and channels
Experience conducting brand research and competitive analysis
Experience creating brand strategies and roadmaps
Variety of experience across industries and verticals
Excellent verbal and written skills
Ability to tell a captivating story across mediums
Copywriting experience a must
Basic design experience preferred
Rebel & Co. doesn’t just aim for diversity, we celebrate it, we support it, and we thrive in it. We are committed to building a team that is representative of the diverse world we live in. We strongly encourage people of color, all religious backgrounds, lesbian, gay, bisexual, queer, transgender, and non-binary people, veterans, and individuals with disabilities to apply. We are an equal opportunity employer and we welcome everyone to our team. Should you need reasonable accommodations during your application process, please let us know. We look forward to speaking with you!