Our Culture


Rebel: (noun) • a person who resists authority, control, or convention.


Named “Rebel” after every trailblazer, innovator, and disruptor who looked at the way we’ve always done things and dared to think we can do better. The name serves to remind us that our purpose drives us and our values define us.

& Co. because we’re in this together.  

There’s something about rebels, those who disrupt the status quo, who show up in the town square and squarely demand more. Who push the boundaries and look at the impossible and say, “why not?”  Rough around the edges, all heart, undeniably strong, authentic to a fault. Unafraid of the horizon and comfortable in the unknown. These are our people.

We are used to pushing the boundaries on the expected. We’re okay forging uncharted territories. And we’re good with working with the not yet defined. At all times, we are driven by the conviction in the good a little rebellion can bring.


Our Ethos

Giving Back

Our focus on innovation, business, and humans places Rebel & Co. at a unique intersection in culture. Rebel & Co. is committed to using our culture, our voice, and our growth to find ways to move the needle in areas that are core to being human.

From the standards we establish at work to the ways we invest in our people and our communities around us, our purpose is to speak loudly and find ways to promote, encourage, and advance diverse and equal cultures, creating opportunities with every step.



We believe in the incredible benefits education can bring on the individual and population level. We are committed to finding ways to promote professional development and growth.


We know the most innovative cultures and products are built by diverse teams. We hold ourselves to this standard, seeking out high performers with a diverse perspective.


From closing the pay gap to creating policies that promote equality we know the steps to equality start with creating opportunity to be equal.